Medical Communications

What are our key deliverables for

Medical Communications

Our methodology supported by our dedicated and experiences teams helps provide strategic, insightful, and engaging educational narratives that elicit positive customer behaviors eventually leading to betterment of patient lives.

Disease State Education Resources

Promotional Marketing
Resources

Grant Writing Publications Support

External Stakeholder Engagements

DISEASE STATE AWARENESS

Unbranded disease education to assist all pre-launch tactics to drive relationship development...

SCIENTIFIC PLATFORM DEVELOPMENT

Internal living document that establishes the scientific pillars and lays the foundation for all...

VALUE
PROPOSITION

Core brand marketing resource presenting the value proposition of a therapy using clinical...

INTERACTIVE
VISUAL AID

Highly visual and encaptivating visual aid helps increase the engagement with the health care...

BRANDED PEER TO PEER EDUCATION

Data-informed, insightful, and high impact medical education to creatively help close health care...

HEALTH ECONOMICS RESOURCES

Information on economic consequences of treating, preventing, or diagnosing...

CLINICAL, COST AND COVERAGE PRODUCT BROCHURES

Quick print and electronic resources to provide snapshot highlights and summary...

SALES FORCE TRAINING ACTIVITIES

Core training resources that will help and guide account managers and sales/ field...

STRATEGY GUIDE AND OBJECTION HANDLER

Key internal guide to help field representatives and account managers closely align with the...

Abstracts, posters, and journal manuscripts

Our team can help develop publications that are evidence-based and clinically relevant.

  • Our expertise medical team will work with your scientific and clinical experts and help communicate the medical story in a efficient, accurate and scientific manner
  • Journal guidelines for abstract and manuscripts will be taken into deep consideration while developing the resources
  • Creative support to enhance charts and other visuals

Grant writing

Our expert medical writers alongside strategists can help develop the grant program design and creation of the full narrative.

  • Deep literature search – extensive literature support to bring in the scientific advice needed to support the claims in the grant
  • Medical writers and editors can provide an extra set of eyes to ensure it’s as comprehensive and compelling as possible
  • Fact checking and annotation
  • Creative support to enhance charts and other visuals

ADVISORY BOARD
MEETINGS

Live or virtual advisory board meetings to acquire relevant insights and advice....

CONGRESS
SUPPORT

Congress presence to support peer to peer networking, KOL identification...

DISEASE STATE AWARENESS

Unbranded disease education to assist all pre-launch tactics to drive relationship development with external stakeholders and target customers

  • Topics include
  • disease awareness
  • disease burden
  • disease management
  • treatment guidelines
  • For payer materials, topic focuses beyond disease awareness but also includes health economic burden
  • Non-promotional tone
  • Interactive pdf/Power point/ flashcard/ brochures

SCIENTIFIC PLATFORM DEVELOPMENT

Internal living document that establishes the scientific pillars and lays the foundation for all future scientific communications for a product
  • Scientifically heavy with information encompassing the epidemiology, disease symptoms, disease burden, treatment trends, quality of life, treatment unmet needs, guideline recommendations
  • Involves a rigorous immersive review of the data and literature, discussions with key opinion leaders, multidisciplinary workshops to gain consensus with internal stakeholders and ensure alignment with the brand objectives
  • Other promotional and non-promotional resources are derivative of the scientific platform
  • Interactive pdf/Power point

VALUE PROPOSITION

Core brand marketing resource presenting the value proposition of a therapy using clinical and health economic information incorporating all the key payer claims
  • Presents key data from pivotal clinical trials
  • Contains information relevant to health care providers, payers, and health systems such as healthcare resource utilization, clinical guideline recommendations, and access and distribution information
  • Other promotional resources are derivative of the value proposition
  • Interactive pdf/Power point

INTERACTIVE VISUAL AID

Highly visual and encaptivating visual aid helps increase the engagement with the health care providers while establishing the core product attributes
  • Weaves a creative scientific medical story that encapsulates the efficacy and safety of a product
  • Engaging rich media content such as audio, video, animations
  • Other promotional resources are derivative of the value proposition
  • Interactive pdf/Power point/ flashcard/ brochures

BRANDED PEER TO PEER EDUCATION

Data-informed, insightful, and high impact medical education to creatively help close health care providers knowledge gaps. These resources will lead to change in specific prescribing behaviors that help to take positive action in patients’ care
  • Details the product attributes and establishes the core clinical efficacy and safety in a promotional language
  • Emotional story telling that entices behavior change that will allow for enhanced patient care
  • Interactive pdf/Power point

HEALTH ECONOMICS RESOURCES

Information on economic consequences of treating, preventing, or diagnosing a disease that will help payers, members of the formulary committees, or similar entities to make appropriate formulary access decisions
  • Factual data presentation as it relates to FDA FDAMA section 114
  • Delineates the network meta analysis details, objectives, methodology, results, limitations, and assumptions
  • Used for proactive and reactive communications with customers
  • Interactive pdf/Power point/ brochures – print or electronic

CLINICAL, COST AND COVERAGE PRODUCT BROCHURES

Quick print and electronic resources to provide snapshot highlights and summary of the products key attributes as it relates to clinical data, cost and coverage information, and product specifications
  • Creatively visual and enduring materials to send or leave behind with the end customers as a quick reference point
  • Key messages are reinforced and mostly derivatives of the VP or the interactive visual aid
  • 1-4 page flashcard, brochures, or leave-behinds – print or electronic

SALES FORCE TRAINING ACTIVITIES

Core training resources that will help and guide account managers and sales/ field representatives to drive the value messages and brand objectives in an effective manner
  • Implementation guides that go page by page of the core marketing resources and delineate the why’s behind each value message
  • Guides further simplify and explains further the clinical science for confident conversations
  • Sales training presentations
  • Train the trainer sessions
  • Live or virtual webinar training sessions

STRATEGY GUIDE AND OBJECTION HANDLER

Key internal guide to help field representatives and account managers closely align with the yearly brand, sales, and marketing objectives for the product
  • Delineates the current and future landscape, product attribute comparison and expected competitor positioning
  • Contains latest physician and payer insights
  • Market access strategic objectives and critical success factors
  • Customer objection handling - with expected scenarios and potential verbatim to answer to the objections
  • Interactive pdf/Power point

ADVISORY BOARD MEETINGS

Live or virtual advisory board meetings to acquire relevant insights and advice on the product, and address unmet medical education needs to ultimately drive the medical strategy and generate actionable items
  • Facilitate the advisory board meeting with crafting a meaningful and relevant agenda and stimuli slides
  • Develop pre-advisory board meeting reading material and moderator guide
  • Executive summary report that details the meetings results into actionable items to maximize brand strategic opportunities and partnerships
  • Post-advisory board survey and follow-ups with advisors
  • Power point stimuli slides, worksheets

CONGRESS SUPPORT

Congress presence to support peer to peer networking, KOL identification, and enhance PR campaign
  • Product heater/symposia deck presentations
  • Product booth banners
  • Product theater invitations
  • Congress highlights executive summaries
  • Support Medical Affairs team activities
  • Competitive intelligence gathering